The Rise of Sustainable E-commerce

Sustainable fashion is a concept that’s been around for centuries but has only recently become a hot button issue in the spotlight. A natural reaction to the ongoing environmental and humanitarian challenges is for brands to respond by using their business as a force for good. By turning to the conscious consumer, they can build a more sustainable fashion industry.

As more and more people become aware of the fashion industry's environmental impact, they’re looking for ways to make their shopping a little more sustainable.

One way to do that is by shopping in an environment that supports sustainability. That’s why we’re seeing an increase in E-commerce platforms that sell only sustainable products, and it’s why we’re seeing those platforms proliferate.

The rise of sustainable E-commerce isn’t just driven by consumers’ desire to shop ethically — it’s also driven by companies’ desire to be seen as ethical and socially responsible businesses. If you want to be taken seriously as a company today, then you need to be seen as one that cares about its impact on the environment and society at large. And if you want your customers to see you as a conscious brand, then you have to show them that your business practices reflect those values.

This is where E-commerce comes in. When consumers shop online, they can research every business before deciding whether or not they want to buy from them — and if they find out that one company is committed to sustainability while another isn’t? Well, then it’s pretty easy for them to choose which company they feel more comfortable supporting with their wallet.

In the past, this type of fashion was often associated with being expensive or not having enough variety. However, there has been an increase in the number of affordable options available for those looking to purchase sustainable clothing.

We’re seeing more and more brands that are focused on creating products that are good for both their customers and the environment — and their customers are loving it! There are many factors that contribute to this growth, here’s why I think sustainable E-commerce is on the rise:

  1. There’s an increase in consumer demand for sustainable products. Consumers are becoming more aware of how their choices impact the planet and are therefore looking for ways to make conscious choices when it comes to what they buy and how they buy it.
  2. More people are becoming aware of the environmental impact of their purchases due to social media platforms like Instagram where many people share images of their purchases online and explain why they decided to buy them. These images may include information about where they were made or what materials they were made, which encourages others who may not have known much about sustainable fashion before to learn more about it by doing research online before making any purchases themselves.
  3. Customers care about sustainability. When you ask consumers if they care about sustainability when shopping for clothing, they’ll often say “yes.” But then you ask them what specific actions they take to reduce their environmental impact and suddenly things get a little fuzzy. It turns out sustainability isn’t always a top priority for consumers when they’re making purchasing decisions, but it does have an impact on whether or not they’ll buy from a company in the first place (or recommend them to others). So if brands can show that they’re committed to being environmentally conscious while still offering high-quality products at competitive prices, suddenly everyone wins!

As more consumers become aware of some of the negative impacts of fast fashion, they have started to demand environmentally and ethically friendly brands. Sustainable brands are becoming much more popular with the help of social media sites such as Instagram. I believe that this trend is only going to continue growing into the future.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ritu Yadav

Ritu Yadav

Writing my woes away. Available for freelancing